Logo usage
Use this guide for MiHCM brand mark placement, clear space, light and dark background usage, minimum sizes, incorrect usage, and downloadable assets. The logo assets were exported from Figma node 24:388; the usage rules are synced from Figma node 133:2.
The assets below include MiHCM, MiHCM Lite, MiA ONE, Smart Assist, Syntra, product icons, and fav icon variants. They are available as SVG files plus a machine-readable manifest so design tools and AI agents can select the correct logo version instead of inventing a new mark.
These assets were synced from the Figma Logos artboard at node 24:388. The artboard contains MiHCM, MiHCM Lite, MiA ONE, Smart Assist, Syntra, Smart Assist icon, Syntra icon, and MiHCM fav icon groups.
Logo usage rules were synced from the Figma Logo Usage Guidelines node 133:2. Use these rules for mihcm.com and other marketing website surfaces.
Download assets
Master brand
Use the MiHCM master brand for company-level and platform-level communication.
Product wordmarks
Use these only when the surface, page, or campaign is specific to that product.
Product brand - Lightweight or simplified MiHCM offering mark.
Product brand - MiA ONE product mark.
Product brand - Smart Assist product wordmark.
Compact identity marks
Use compact marks for favicon, launcher, app icon, and constrained placements.
Product icon - Compact Smart Assist placements where the wordmark is not viable.
Product icon - Compact Syntra placements where the wordmark is not viable.
Brand family rules
Logo on backgrounds
Use the correct logo variant for the surface colour. Do not force contrast with effects or local recolouring.
Variant selection
Use on white or light neutral backgrounds.
Use only when the source asset set or a product-specific placement calls for the alternate treatment.
Use on dark, navy, or quiet image backgrounds.
Use for single-colour applications on light backgrounds.
Clear spacing
Keep open space around the logo so the shape remains identifiable. The Figma guideline uses the MiHCM logo dimensions as the source: x is logo width and y is logo height.
For the MiHCM logo, x = 119px and y = 80px. Horizontal clear space is x/2 = 60px on the left and right. Vertical clear space is y/2 = 40px above and below.
No text, graphics, other logos, or UI elements should appear inside this zone.
Background usage
Minimum size
Never scale logos below these minimums. If legibility breaks down, use a larger logo.
Usage rules
Incorrect usage
Never make these changes to the logo assets.
Developer naming
Logo components and asset APIs should keep the Figma component naming model so agents and developers can select the correct version consistently.
AI tool guidance
AI tools should read /brand/logos/manifest.json, select the asset by brand family and background context, preserve aspect ratio, enforce clear space, and avoid generating alternate logo shapes, colours, or wordmarks. If the exact product brand is unknown, default to the MiHCM primary logo on a light neutral surface.